Sense of Purpose and Community in QNET

Among the things that attract people to a particular product or brand, function, style and price often rank high; however, the desire to be part of something bigger also draws in a large number of people. For example, TOMS is well-known for their ‘one for one’ initiative – a pair of shoes is donated for every pair a customer buys. What differentiates some of the world’s iconic and well-respected brands from others is their customers’ sense of community and shared value system.

As the number of millennials in the global workforce continues to grow, a continued sense of purpose within corporations as well as small to medium sized firms becomes more and more important. This demographic is known to place an emphasis on meaning over money in choosing jobs and hence, they will want to be associated with causes and institutions that are life-changing and working to make the world a better place.

The element of fear in countering problems that many people in the world face is well and truly gone as millennials look to be the change and be part of the solution that rids of these problems. They want their actions to have a positive impact in the world and are naturally drawn to companies that change lives for the better, such as QNET, one of the biggest direct selling companies in Asia. QNET is not just in the business of changing lives through direct selling, the company also has a very strong sense of social responsibility. Last year, QNET launched ‘The Pitch!’, a contest that gave the company’s independent distributors an opportunity to make a difference in their communities. To participate, contestants had to pitch an idea to RYTHM Foundation, the Corporate Social Responsibility arm of QNET, to be implemented in collaboration with a charity or Non-Governmental Organisation (NGO) of their choice. The end result - QNET gave grants of USD 10,000 each to three philanthropic causes in India, Uganda and Egypt. This is how QNET builds communities of empowered entrepreneurs.

Having a shared sense of purpose centered on worthwhile values like helping others and promoting physical and financial health is what turns a group of individuals into a community. And it’s that sense of community that makes a job more than a paycheck—it becomes a shared vocation. Millenials strive to live a meaningful life and be part of a community that shares their values. And one sure way for them to achieve that is to become a member of a thriving direct selling community like QNET.